Walmart to Offer Price Guarantee

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Walmart seems to be trying to pull out all of the stops this holiday season in order to gain control of the market.

This morning, they unveiled a ‘Christmas Price Guarantee’.  They will be granting a price adjustment (in the form of a Walmart Gift Card, of course) on any item previously purchased that is advertised for less at a competing store.

As with any new Walmart policy, it seems to be poorly stated, which leaves plenty of room for interpretation.  (I sure wish they’d just send me a copy to once-over before they would post this stuff- it would save everyone a LOT of headache.)

Basically the policy states that:

  • You will receive a price guarantee on any item purchased from November 1st-December 24th (some areas of the release say December 25th) when you bring in a copy of the competitor’s ad.
  • You will receive a Walmart gift card, not cash back.
  • Will you receive the difference if Walmart puts its own items on sale for less?
  • You must bring the competitor’s ad in WHILE the item is on sale at the competitor.  By reading the release, it implies that you can do it anytime during the program, but the fine print implies that it must be during the competitor’s sale.
  • Does not apply to internet ads or Black Friday Ads
  • Valid on Layaway

And the fine print (from press release video):

Walmart Christmas Price Guarantee

What do you think about this?  It has promise to skyrocket the retailer’s profits if well executed.  It sure seems they are pulling out all of the stops this year! 

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